We love websites. We really do. And we’re not alone—the internet is full of people who love building and maintaining a website. But it's also full of people who hesitate about the idea of spending money on one. So let me ask you a question: Why would you not invest in an agency building a website for you?
Your website is your house, not someone else's
Remember, this is your brand we’re talking about. The one you’ve built with a lot of effort. You need to protect it from hackers and thieves. It's important to understand the difference between a good agency and a great agency that can help you create an amazing website with security features built in from the beginning.
Your brand is on the line
Brand reputation is essential. It's what people think of you when they see your logo or hear your name, and it's what they'll associate with all of the products and services that you offer. Your website is one of the most important aspects of maintaining this image--if a visitor has a bad experience on your site, they might be less inclined to return or recommend it to others (or even buy from you).
Websites are today's business presentation cards
Remember every business used to hand you a little card with all their contact info? Think about websites like one of these cards, but ten times better. You can link people to your URL and you’ll show the world everything you want about your brand.
That’s why websites help you reach more customers and increase sales, and this is why it’s so much better than traditional presentation:
You have complete control over how prospective clients find out about your products or services. You can be shown on Google with the right SEO. This gives businesses a larger opportunity to compete (and win).
Websites make it easy for potential customers to contact directly instead of going through middlemen like salespeople or operators (who may not always be available when needed). This gives companies greater flexibility because there's no need for extra time-consuming steps.
Your website can make you money, even without updating it daily
You might be surprised to learn that with the right strategy, your website can turn into a money-making asset. A lot of people think that websites are just for businesses to be visible online, but they don't realize how much potential they bring for business revenue.
There are three main ways that a website can make money:
Advertising – It can come in various forms, like collab blog posts, product placements, commercial alliances or native ads. This can also help with backlinks for SEO.
Digital Products – If you build a downloadable product (like an e-book or an app) or a feature you can use online (courses or exclusive content), your website will generate paying leads.
Subscriptions – Offer a service where you can charge a fee, create an easy-going checkout system and watch visitors come back constantly.
Websites can grow your business, but you must study your case first!
Before investing in a website, there are a few things to consider before making the leap. First and foremost, make sure your idea is well-defined and actionable. Have a clear idea on how people will use your website and what they'll get out of it.
Second: don't spend money on a project that doesn't add value to your business. The right place to start is with research. Know your audience, your goals and where your brand is aiming.
Finally: don't fall for a bad service. Just because someone offers something below market value doesn't mean it won't cost you more than expected down the line due unexpected maintenance fees or poor quality workmanship.
Good agencies vs. Great agencies
When it comes to websites, there are two types of marketing agencies: good ones and great ones. Good agencies get the job done and deliver on time, but great ones give you a whole experience where you feel comfortable and finish faster than expected.
Everybody wants a good website, but everybody NEEDS a great website in their lives. That's what makes all the difference when it comes down to investing in one or not!
Your website needs good UX to stay current and valid
If your website is outdated, visitors will be turned off by the lack of information and links that are no longer valid. This can lead them to leave your site and go elsewhere.
To stay competitive in your industry, it's important have a design that reflects the latest trends in technology and incorporates mobile-friendly responsive features, so that people can navigate through pages with ease.
If this isn't done properly, users will become frustrated while trying to consume your content, resulting in high bounce rates due to bad user experience (UX).
In conclusion… websites are a great investment
If you do want to create an online presence that will help grow your business and make life easier for customers who can't visit in person all the time, then we'd love to help!
Investing in a website is a key step in building a successful business. Web presence introduces you into a larger audience, allowing you to create credibility and trust with potential customers, providing a platform to showcase your products or services any way you want.
Websites have three important objectives:
Track customer data
Additionally, having a website makes it easier for customers to find and contact you, which can ultimately result in closing more business.
If you have any questions about this topic or would like more information about how we can help build your next website visit our contact page here.