In the last 10 years, the growth of the World Wide Web has totally transformed the advertising environment. Time went by, and online advertising kept quickly evolving. The Internet is used by over half of the world's population, and individuals of all ages are online.
The primary goal of digital marketing is to develop companies into a broad scale. It's all-inclusive and very adaptable. It also benefits both small and large businesses for sales growth in a cost-effective manner.
Great tip: Buy Google Ads
One of the finest decisions you can make to increase your reach, attract new clients, and grow your business is to advertise on Google.
Google Ads is the world's largest and most frequently used digital marketing network, and your company may reach a potential audience of millions by advertising on Google.
This platform works like an auction, but not any traditional auction, this one considers quality and relevancy on ad campaigns, including your bid. This guarantees a fair game for everyone and not just the biggest advertisers.
Every time a searcher looks for something on Google, an ad auction takes place. This means that every search opens an opportunity for your ads to be seen by new users. Remember, these people are actively looking for what you're selling, and you will appear right there for them, at the precise spot and perfect time.
This is what makes Google advertising so effective and one of the greatest methods to expand your business.
How to advertise on Google?
Now that you know about Google Ads, you may be asking how can you advertise on Google. Just follow the "new campaign" creation procedure, which takes users through each step. To get started, go to Google Ads Manager and click the "+" symbol to start a new campaign. Then pick your objective, campaign type, and network. Finally, establish ad groups, develop advertisements, validate and launch your campaign.
Create a new campaign in Google Ads Manager by logging in
Begin by going into Google Ads Manager (remember to create an account if you don't have one yet). Navigate to the “Campaigns” tab on the left-hand vertical menu and look for the "Create" button in the upper corner from the campaigns tab. Then click on "New Campaign" on the drop-down menu.
Choose a campaign type and your marketing goal
When you're creating a new ad campaign, you MUST decide on a marketing target. Also you will have 6 marketing goals taking place:
Product and brand consideration
Brand recognition and reach
But you have an option to keep going without having to set a specific goal. Just select the last option: "Create a campaign without a goal's guidance"
Choose an advertising network and give it a name
This name is only visible to you, so pick a name that will help you remember about each ad you create. Choose between Search (text-based advertisements that show within Google search results) and Display Advertising Networks (banner ads that appear on third-party sites).
If you're new to this, you should start with the search network.
Select settings for audience targeting
You'll be asked to enter your audience targeting options by language and location. You may also use the “Search,” “Browse,” and “Ideas” tabs under the “Audiences” section to enter more sophisticated audience options, such as affinity audiences, interests, and general user demographics.
Set your bidding and budget
Configure your daily ad budget, which is the maximum amount you want to spend on your Google ad. There's no minimum spend requirement, but $10 per day is a nice starting point. Choose your bid strategy by focusing on one of the following types of ad interactions:
Create Ad Extensions
These are extra lines of text that display beneath your advertisement. These don't cost extra, but they'll give users more alternatives and value, resulting in more effective ads. By using the right-hand drop-down arrow, you may add extensions related to what you're advertising. Once you're done, go to the bottom and hit "Save and Continue."
Create Ad Groups and Keywords
The next step is to create ad groups when you've completed all of the campaign settings. These are categorized by product or service and tagged with a common set of keywords. For example, a dental practice may be establishing a Google advertising campaign to advertise its new range of teeth whitening services, so it creates separate ad groups for laser whitening and gel whitening treatments, each with its own set of keywords.
Write the ad
Writing your Google ad is the final step. This is how your ad will look in search results on Google. Two headlines (or a headline and a subheadline) plus a description are required. Because you only have a certain number of characters for each—30 for the headline and 90 for the description—make sure your ad is brief and to the point.
Confirm and launch your campaign
The final step is to confirm and launch your new campaign. To do so, you'll be requested to check and confirm your campaign's details, including the start and finish dates. After an ad review, which generally takes less than 24 hours, your campaign will be live on its scheduled start date. If you haven't filled out your payment information yet, you'll need to do so before your campaign can go live. To see it on your dashboard, click "Continue to Campaign."
Keep an eye on your ad and make sure it's performing well
Begin monitoring your advertisements after Google has approved your ad campaign and it has gone live. Start by looking at metrics like impressions, clicks, click-through rate, and conversions in Google Ads Manager's ad campaign analytics. Examine your quality scores once you've given your campaign some time. Then look at the whole campaign's performance and tweak your ad to make it better.
Is advertising on Google really that effective?
The answer is yes. Google Ads are very cost-effective since you only pay when someone clicks on your ad; geotargeting allows companies to qualify clicks based on their location and helps them appear in search results.
Looking for a decent digital marketing agency is not as tough as people might think. At Viva La AD, we know how perfectly how to work with Google Ads, world's biggest advertising platform, which offers a large list of benefits that you can use to get the most advantage.
Working with Google Ads through Viva La AD's services is the most effective way to make your users watch your ads and click on what they see as relevant, because that's what drives them to buy or get interested in a service.