In the last 10 years, the growth of the World Wide Web has totally transformed the advertising environment. With the passage of time, online advertising evolves at a quick pace. The Internet is used by over half of the world's population, and individuals of all ages are online.
The primary goal of digital marketing is to develop a company on a broad scale. It is all-inclusive, cost-effective, and simple to use. It also gives several chances for both small and large businesses to increase sales in a cost-effective manner.
One of the finest decisions you can make to increase your reach, attract new clients, and grow your business is to advertise on Google. Google Ads is the world's largest and most frequently used digital marketing network, and your company may reach a potential audience of millions by advertising on Google.
Google Ads works like an auction, however, unlike a traditional auction, the auction considers the quality and relevancy of your ad campaigns as well as your bid. This implies that everyone, not just the most well-heeled advertisers, has a fair playing field.
Every time a searcher enters a phrase into Google, an ad auction takes place, which means that every search for the keywords you're bidding on represents an opportunity for your advertising to be seen to potential new consumers. And, because those prospects are actively looking for what you're selling, you'll appear at precisely the perfect time. This is what makes Google advertising so effective and one of the greatest methods to expand your business.
Advertise on Google
Now you know about Google Ads, you may be asking how to advertise on Google? By following the "new campaign" creation procedure, which takes users through each step, Google ad campaigns may be set up in as little as 10 steps. To get started, go to Google Ads Manager and click the "+" symbol to start a new campaign. After that, pick an objective, a campaign type, and a network. After that, establish ad groups, develop advertisements, validate and launch your campaign, and then monitor and optimize it.
1. Create a new campaign in Google Ads Manager by logging in
Begin by going into Google Ads Manager to create a new Google Ads campaign. Visit Google to create a Google Ads Manager account if you don't already have one. Navigate to the “Campaigns” tab on the left-hand vertical menu once in Google Ads Manager. Find and click the "Create" button in the upper left-hand corner of the screen from the campaigns tab, then pick "New Campaign" from the drop-down selections.
2. Choose a campaign type and your marketing goal
The first step in creating a new ad campaign is to decide on a marketing target. Sales, leads, website traffic, product and brand consideration, brand recognition and reach, and app promotion are the six marketing goals now in place. By selecting the last option, "Create a campaign without a goal's guidance," you may avoid picking a marketing objective.
It's worth noting that Google search advertising has three alternatives (sales, leads, and website traffic) while Google search and display networks have six goals. Each has its own set of applications.
3. Choose a network and give it a name
Choose an advertising network and give your campaign a name. Your campaign name is only visible to you, so pick a name that will help you remember which advertisements are which. Then choose between search (text-based advertisements that show within Google search results) and display advertising networks (banner ads that appear on third-party sites). For the most ad control, those new to Google advertising should start with the search network.
4. Select settings for audience targeting
You'll be asked to enter your audience targeting options by language and location. You may also use the “Search,” “Browse,” and “Ideas” tabs under the “Audiences” section to enter more sophisticated audience options, such as affinity audiences, interests, and general user demographics.
5. Set your bidding and budget
Set your daily ad budget, which is the maximum amount you want to spend each day on your Google ad. While there is no minimum daily ad spend requirement, $10 per day is a reasonable starting point for new marketers. Then, choose your bid strategy by focusing on one of the following types of ad interactions: conversions, conversion value, clicks, or impression share.
6. Create Ad Extensions
These are extra lines of text that display beneath your advertisement. Ad extensions don't cost anything more, and they not only provide your ad more real estate, but they also give users more alternatives and value, resulting in more effective advertisements. By using the right-hand drop-down arrow, you may add extensions that are related to what you're advertising. When you're done, go to the bottom left-hand corner and click the "Save and Continue" option.
7. Create Ad Groups and Keywords
The next step is to create ad groups when you've completed all of the campaign settings. These are categorized by product or service and tagged with a common set of keywords. For example, a dental practice may be establishing a Google advertising campaign to advertise its new range of teeth whitening services, so it creates separate ad groups for laser whitening and gel whitening treatments, each with its own set of keywords.
8. Write the ad
Writing your Google ad is the final step. This is how your ad will look in search results on Google. Two headlines (or a headline and a subheadline) plus a description are required. Because you only have a certain number of characters for each—30 for the headline and 90 for the description—make sure your ad is brief and to the point.
9. Confirm and launch your campaign
The final step is to confirm and launch your new campaign. To do so, you'll be requested to check and confirm your campaign's details, including the start and finish dates. After an ad review, which generally takes less than 24 hours, your campaign will be live on its scheduled start date. If you haven't filled out your payment information yet, you'll need to do so before your campaign can go live. To see it on your dashboard, click "Continue to Campaign."
10. Keep an eye on your ad and make sure it's performing well
Begin monitoring your advertisements after Google has approved your ad campaign and it has gone live. Start by looking at metrics like impressions, clicks, click-through rate, and conversions in Google Ads Manager's ad campaign analytics. Examine your quality scores once you've given your campaign some time. Then look at the whole campaign's performance and tweak your ad to make it better.
Looking for a decent digital marketing agency is not as tough as people might think. At Viva La AD, we know how perfectly how to work with Google Ads, world's biggest advertising platform, which offers a large list of benefits that you can use to get the most advantage.
Working with Google Ads through Viva La AD's services is the most effective way to make your users watch your ads and click on what they see as relevant, because that's what drives them to buy or get interested in a service.
Google Ads are very cost-effective since you only pay when someone clicks on your ad; geotargeting allows companies to qualify clicks based on their location and helps them appear in search results.
What we recommend is to reach out to us if you want to place your advertisements in Google Ads, since we're officially certified to do this job and have the know-how on every technique available to create effective ads. Schedule a meeting with us & let's join forces to make your business grow!